Zhengda
Grand hall content design
Group Project/Content Curation/Visual Design/Story script design
2021
Zhengda Centre, 20 Jinhe East Road, Chaoyang District, Beijing, China
I was responsible for the overall creative strategy of this project, from conceptualisation to the visual presentation of the showroom, completing the creative and visual design and story-scripting parts of the entire project.
We proposes a visual style for the Zhengda ballroom that corresponds to specific types of activities and themes. The style is based on the fusion of symbolic elements from various artistic and cultural backgrounds and aims to be modern, simple, and clear. The themes include "Overview," "City Chord," "Swan Lake," "Twelve Flower Gods," and "Starry Sky." The "Starry Sky" theme uses digital technology to create a cosmic atmosphere, while the other themes focus on themes such as urban beauty, dreamy flowers, and the beauty of Swan Lake at night. These visual effects are intended to enhance the atmosphere of corporate annual events and other scenes.
